Google Lens

If you’re still talking about virtual reality, a situation in which users enter an imaginary world or visit different parts of the world using dedicated glasses, Google’s new initiative, Google Lens, is interested in advancing the realm of rugged reality.

At the developer event, the company introduced Google Lens , a new initiative to analyze details in an existing reality. Google demonstrated that using the new technology you can analyze objects around you using the camera device alone. For example, you can set the camera to an unknown flower and Google can tell you which flower is involved and give you more information. Another use of technology will allow you to direct the camera towards a bar code that contains useful information , such as wireless Internet network information , and the technology will know how to save the details and automatically connect your device to the network .

The use of Google Lens does not stop here, as you can set your camera to restaurants on the street and get reviews from the network, or direct your camera toward a book and get more information about the writer and other reading recommendations.


The new technology “understands” what you are looking at and thus can bring the most relevant results for you, but it does not stop just in real time. With the ability to analyze objects, Google Lens will allow you to analyze your own photos, so you can also recommend the best photos and not show those that are less good (poor quality or blurry). In addition, Google reported that the technology will allow to improve nuclear images taken in low light conditions by smart learning of the colors that should be in the image, in addition to the possibility to remove unwanted objects in existing images.

At the initial stage, Google will integrate the new technology through the virtual assistant Google Assistant (now available on the iPhone ) and the company’s Google Photos service later this year.

In the field of reality, there are still no competitors who present products that are already employed by everyday users. Microsoft, which develops Hololens , has already made several successful demonstrations for educational and medical institutions , as well as a vision for home use, but has yet to market the technology to the general public.
At the same time, it is known that Facebook and Snapchat have plans for glasses for a laminated reality (similar to the Google Glass Project) but it seems that it will take quite a while until we see a real and functional product that can be used on a daily basis.